ISSIAK ASSUR | 17 Kings of Ashur
The Assyrian kingdom saw a total of 17 kings, with the early rulers of the Old Assyrian period holding the title "Issiak Assur" ("governor [on behalf] of Ashur").
During this time, Ashur was regarded as the city's formal sovereign. Despite their limited executive authority, the kings were revered by the people of Assur, often referred to as rubā’um ("great one"). This title signifies that, while their power was more symbolic, they were still considered royal figures and held a position of prominence, acting as primus inter pares—first among equals—among the influential leaders of the city.
Behind the Label: The Issiak Assur label honors the legacy of the 17 Assyrian Kings. The number 17 is depicted in ancient Assyrian cuneiform, symbolizing the dynasty's enduring power. The lion's head represents the king's triumph over the fierce and chaotic forces of the natural world, embodying strength, courage, and royal authority.